Shopify Now Has Native A/B Testing: How Rollouts Works

Shopify added A/B testing to the admin. It’s called Rollouts, it shipped as part of the Winter ’26 Edition, and it means you can split-test theme changes without installing anything. Until now, running an A/B test on Shopify meant a third-party app. Shoplift, Intelligems, Convert — all charged separately, all injected external scripts into your ... <a title="Shopify Now Has Native A/B Testing: How Rollouts Works" class="read-more" href="https://kahunam.com/articles/blog/shopify-now-has-native-a-b-testing-how-rollouts-works/" aria-label="Read more about Shopify Now Has Native A/B Testing: How Rollouts Works">Read more</a>